1. Language of advertising

    To make advertising slogans bright, interesting and memorable for consumers, many professionals work on advertising, using a variety of linguistic expressiveness means. Let's analyze Russian and foreign advertising slogans in terms of their stylistic, lexical, grammatical and phonetic features, and compare them for better understanding of the mentality of different peoples!

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    Language of advertising

    Advertising is a constant companion of modern life, chasing us at every turn: in the media, on the streets, in stores…People have different attitude to it: some get annoyed; others regard advertising as a reference point for consumers. For people who study foreign languages, authentic advertising is an effective method of developing grammar, phonetic skills, and translation skills. It is also an illustration of various stylistic techniques.

    Join our project to discover together, if it is really so?

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